While the hardware cost and power cost may not be large in the context of the Super Bowl, it is in terms of the Twitch streamer that is just starting out. the Super Bowl), but also lower $/stream applications. AMD’s approach is to enable not just CPU transcode for higher-end streams (e.g. One of the more interesting slides is this one. AMD Xilinx Alveo MA35D Video Transcoding Pipeline Here is AMD’s slide showing the pipeline to help reduce bitrate and bandwidth with the new cards that can handle 1080p60 streams at 1W. AMD showed an example of AI inference recognizing faces as important parts of streams and therefore prioritizing quality in that part of the frame. Since the Alveo line comes from the Xilinx acquisition, the Alveo MA35D has AI inference blocks as well. On the codec side, AMD is not only supporting AV1, but is new codec improvements help increase compression thus lowering bandwidth of streams. Something that is different with the ASIC is that the VQ QoE Engine and VQ look-ahead features can, at low latency, make determinations of quality/ compression impacts and optimize streams in almost realtime. The Alveo MA35D supports AV1, VP9, h265, and h264 and up to 8K resolution. This accelerator uses hardened logic and achieves significantly more performance. On a generational basis, this new MA35D is the update to the AMD Xilinx Alveo U30. We asked about that connector on the back edge of the card and were told it is a debug connector that may not make it to the final version, but it is in the renderings. Today’s card has two chips on a single low profile card and a $1595 MSRP. This is the start of what will be a line for AMD, not just a single-card solution. The AMD Alveo MA35D is part of the company’s media accelerator line “MA”. AMD Alveo MA35D Custom Silicon for Video Transcoding The AMD Alveo MA35D is AMD’s new custom silicon solution for video transcoding. Further, the number of real-time streams is increasing with streaming from PCs and mobile devices becoming mainstream. With so much Internet traffic being video, there is a huge opportunity to improve codecs and lower bandwidth demands. Xilinx, now AMD has been popular with services like Twitch in the past. We covered the Google VCU Video Coding Unit A few times.
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